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"We believe this will open the Bible market out there to people who wouldn't traditionally be attracted to reading the Bible" said Kurt James, the editor for the project. "Instead of trying to bind people to one belief system, we believe it is important for people to come up with their own thoughts for their faith journey."
According to Zondervan, the Whatever Bible will allow each person who buys it to essentially "write their own" Bible, putting down on paper what they think is most important. This might include passages from the Christian Bible, the Koran or quotes from Buddha. One may also choose to write their own interpretive